Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in the Post-Truth Era

In today’s “post-truth” era, with distrust of institutions and experts at an all-time high, healthcare organizations face unprecedented challenges in connecting with the communities they serve.
Drawing on more than three decades of healthcare marketing experience, Brandon Edwards reveals why traditional approaches no longer work and provides a roadmap for authentic engagement that builds trust, drives growth, and fulfills your mission.
Inside, you’ll discover
Why many consumers have tuned out traditional healthcare marketing
The five essential mile markers of authentic healthcare marketing
How to blend emotion and facts to create messages that truly resonate
Strategies for reaching skeptical audiences across different channels
Methods to measure what actually matters to your C-suite
Whether you’re a CMO, Marketing Director, or Healthcare C-Suite Executive, this book provides the framework you need to authentically connect with today’s healthcare consumers with new messages, messengers, and channels