SkillShare - Facebook Marketing: How To Create Converting Ads

The ad image and ad copy are the primary elements that will determine the success or failure of your Facebook campaigns. No matter whether you want to promote your content, generate leads, build your email list or sell more products or services: it’s the ad image and copy that will make or break your business.

This course will reveal to you how to pick the perfect ad image and craft a compelling ad copy for your Facebook campaigns. You’ll discover six proven & tested strategies to craft highly-converting images, 17 resources to find the perfect image and insider tips and tricks to craft ad copies that resonate with your ideal audience.
If you want to spend your budget more efficiently, create high-converting ads and discover proven and tested strategies from a professional Facebook advertising agency, then this class is perfect for you.

Topics include
The Anatomy Of A Facebook Ad
It’s All About The Click-Through Rate
Why You Should Read FB’s Ad Guidelines
It’s All About The Ad Image
Strategy #1 - Funny & Weird Images
Strategy #2 – Colourful Pictures
Strategy #3 – Black & White Images
Strategy #4 – Children & Pets
Strategy #5 – Smiling Faces
Strategy #6 – Showcase People Using Your Product
17 Free Ad Image Resources
How To Craft A Converting Ad Copy
Three Proven Headline Strategies
How To Craft A Converting Ad Text