Social Media Marketing with Facebook and Twitter
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MOV + Exercise Files | Duration: 5h 27min | 960x540 | Video: 30 fps 882 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 510 MB
Genre: eLearning | Level: Intermediate | Language: English
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Topics include:
Understanding online marketing
Keeping business and personal accounts separate
Developing a marketing funnel strategy
Creating a branded Twitter page background
Optimizing tweets to help them go viral
Leveraging the latest Facebook features for pages
Managing your Facebook Timeline
Creating targeted Facebook social ads
Customizing Facebook pages with iFrames
Using Twitter and Facebook analytics to measure impact
Reducing your workload with social media management programs
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