Courage, Creativity and the Power of Change
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Video: .mp4, 1280x720 | Audio: AAC, 48 kHz, 2ch | Size: 2.01 GB
Genre: eLearning | Language: English | Duration: 2hr 34m
Beth Comstock reminds us that the world will never be slower than it is right now. Technological and business innovations move at a breakneck speed, yet behind every Fortune 500 success lies countless failures. In a culture of ever increasing optimization and falling back to the “tried and true”, Beth teaches you how to become a changemaker by leading with imagination.
In this course, you will learn how to gain the courage to develop and defend new creative ideas. Beth walks through the elements of discovery to not only unearth new ideas but apply strategy to bring them to fruition. She lays out how to organize your business to make room for discovery and how to apply storytelling concepts to make your vision into reality.
Drawing on nearly three decades at General Electric as Chief Marketing Officer and Vice Chair of Innovation, Beth gives you the tools to challenge yourself and your team to ideate, strategize, fail forward and emerge with truly innovative creations.
WHO THIS CLASS IS FOR
Business owners
Members and managers of teams
Marketing teams and entrepreneurs looking to shift mindsets to embrace change
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