Methodological Issues in Management Research: Advances, Challenges and the Way Ahead
English | ISBN: 1789739748 | 2019 | 352 pages | EPUB | 8 MB
Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of needs in social science research.
With contributions from subject-experts in the field of research methodology and teachers of research methodology courses in leading business schools and universities of India, the book covers the essentials of management research. Covering both qualitative and quantitative research, topics discussed include
literature reviews
research designs
qualitative and quantitative data analysis
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