Logo Design in Adobe Illustrator – The Intermediate Level

The Intermediate levels in logo design revealled by a published, award winning professional of 18 years!

Daniel Evans reveals to you the next stage of learning. We're going to cut to chase and explore all the next realm of logo design, leaving nothing untouched and delivered in a no nonsense manner!

In this second series, we're going to cover: key logo principles, font selection strategies, precise and professional kerning, measurements, spacing and balance, hidden meaning application and the all valuable negative space logos - which separates the amateurs from the professionals!

We'll also be delving into comprehensive case studies in which you can see me storm projects from start to finish, from client questionnaire to finished logo, including moodboarding, mind-mapping, comprehensive sketching, pin-point accurate refinement sketching, right through to the digitization in Illustrator.